Yesterday we mentioned that Apple had increased its sales after the death of Steve Jobs, breaking records thanks to the iPhone especially 4S. And today we are with another statistic that may be considered as a cause of this growth, and that 36% of users who have purchased an iPhone 4S since its introduction came from other smartphones that were not the Apple brand, and just add to the followers of the bitten apple.

Blackberry, Android or Palm platforms are those from the large percentage of users who had not ever had a mobile Apple when they decided on the iPhone 4S. We will have to wait out another iPhone model to see if they have “hooked” forever or return to the platforms used before.

Also, those who have gone to the iPhone with the release of 4S repair seems to be no expense, since most of them have chosen the best version of the smartphone, the 64 gigabyte, which of course is also the most expensive. So we could say that Apple have entered through the front door.

This is great news for Apple’s interests, since Android was beginning to emerge as the most mobile operating system sold on the planet. However, the sheer volume of iPhone sales 4S has made the company founded by Steve Jobs cut him a little distacia. The war for market dominance between the bite and manzara green android becomes therefore more interesting than ever.

Other platforms such as Windows Phone or BlackBerry will remain far behind now, but hope to have the opportunity to enter the market competitively.

The success of mobile applications has led many advertisers who want to be trendy opt for them, even if it seems a strategy that does not make much sense for your brand.

Consumers believe that mobile applications are something that brands have to have. More than 3 out of 4 users expect that all brands have a mobile application, and a similar percentage, and expects that these applications are easier to use than the website of the company, according to a study revealed EffectiveUI and Harris Interactive .

But the study also revealed that developing a mobile application for its own sake can be dangerous. Nearly 7 in 10 people said their perception of a brand would be adversely affected if the application is not useful or easy to use. Moreover, 38% said he was dissatisfied with most of the applications of their favorite brands.

On the other hand, despite the belief of most advertisers and experts that the applications provide a better experience for users, according to a study Adobe , the majority of mobile users prefer to use browsers to different functions. 87% of respondents preferred browsers to search for specific products and prices, and 71% to compare products and prices at different stores. Mobile browsers are also favorites at the time of registering to receive offers and promotions (69%), read the opinions of consumers (68%), receive promotions or coupons (67%) or visual details about the products (65 %).

When designing an application, advertisers must keep in mind the ease of use but also the utility. The application must conform to the brand and deliver genuine value to users, but end up having a negative view of it.

Check e-mail has become the dominant activity in the U.S. mobile phones. In June 2010, users spent 25 minutes to email (if time were condensed into a single hour), according to Nielsen. 34% use their mobile phone in May of that year, as explained by Pew Internet & American Life Project .

The second activity which people spend time is to visit the internet sites (7 minutes), followed by social networking (6:18 minutes) and searches (4:12 minutes).

However, despite the continued success of e-mail, networking is still the fastest growing activity (80% between 2009 and 2010). On the other hand, smartphones have helped networking penetration increases. According to comScore , 53% of smartphone users participate in social networks.

Time spent on different activities by Internet users on mobile phone (June 2010, USA)

Email … … … … … … … … … … … … … 25: oo minutes
Portales … … … … … … … … … … … … 7:00 min.
Social networks / blogs … … … … … .6:18 min.
Searches … … … … … … … … … … … .4:12 min.
News … … … … … … … … … … … … .. 2:42 min.
Entertainment … … … … … … … … .2:00 min.
Music … … … … … … … … … … … … … .1:54 min.
Time … … … … … … … … … … … … 1:42 min.
Sports … … … … … … … … … … … … .1:24 min.
Videos / DVDs … … … … … … … … .1:12 min.
Other … … … … … … … … … … … … … … 6:42 min.
Minutes spent on each activity if the time spent was condensed into a single hour.

The number of people who will see mobile video will increase this year in the United States, 30%, to 23.9 million viewers, according to forecasts eMarketer . But despite the striking of the figures represent only 7.7% of the total population and less than 10% of mobile phone users. It is expected that by 2013 these figures have doubled and continue to grow in 2014.

The audience for mobile video, which includes people of all ages, watch videos on their mobile phones through mobile browsers, subscriptions, downloads and applications at least once a month.

“The video is in many ways, the most fragmented of the three categories of mobile content,” said Noah Elkin, senior analyst at eMarketer . “The video consumption on mobile phones can be done through various channels such as pay or free applications, mobile websites, downloads, pay-per-view and subscriptions. “

The video quality and the cost of subscriptions hindered the growth of mobile video. But with the improvement of mobile devices, increasing availability of mobile broadband and the emergence of options to view these videos outside of the network operators are expected to increase significantly the mobile video audience.

Moreover, this increase in the audience of videos on mobile devices connected to the digitalization of media provides a great development opportunity for producers of audiovisual content. According to predictions from eMarketer , mobile video revenues, including direct downloads, subscriptions and sponsored video, will triple between 2009 and 2014, growing from $ 436 million to 1,340 million dollars. In addition, the three forms of income, will be the advertising sponsorship which grow faster, reaching levels similar to those that have online.

Carry a mobile phone above seems light and pleasant for freedom and the joys of communication from anywhere. However, in less than 100 g concentrates a heavy environmental burden that we are unable to perceive. Not discuss the timeliness or otherwise of this technology, but we can not ignore technology to convert those pieces into something that is renewed once a year and accumulate to an average of 3.7 phones per person is not wise. This report addresses the socio-ecological problems of the mobile and in particular that related to the use of tantalum extracted from the mineral coltan. In any case it is a reflection of an everyday object of desire that is loaded with innocent blood on the inside .

Global explosion
In 2000, mobile phones had already achieved sales of 500 million units worldwide. In 2005 this figure was already more than 800 million units of which were over 50% contributed by three brands: Nokia (32.5%), Motorola (17.7%) and Samsung (12.7) . 38% of handsets sold when incorporating digital camera in 2004 was only 14%.
To put the magnitude of this trade should remember that in Spain in 2005 sold about 20 million units. 75% of phones sold in 2005 had an integrated camera, Bluetooth were 40% and 96% had color screen, with a notable increase in digital camera phones in the second half.

Economic growth in sales of mobile phones has been placed in recent years between 15 and 20%. Considering an average price of 130 € per terminal (although this value is not real by the grant that provide mobile telephone operators), the annual volume of this business has now reached dizzying figures: more than 2,000 million euros, 90% which correspond to renovation of older models. Statistics show that the average per person is mobile terminals 3.7, and 59% of Spanish mobile change once a year or more (the average mobile device in Spain in 2001 was 1, 55 per home). New features that implement the marks are responsible for the pull and why for many people moving sign of distinction is more than just a device to communicate. (more…)

Over 79% of Americans have a mobile phone, making it a very personal display essential for almost everyone, according to estimates by eMarketer . But when asked about their needs, consumers in the United States placed the mobile phone through other devices or technologies, putting the car first, with 86% and mobile in the sixth with a 47%, below the fixed telephone, the dryer, air conditioning or computer, according to the study of Pew Research Center conducted in May 2010.

Respondents said need more of these items, although preferences varied with respect to age. Consumers between 18 and 29 needed almost twice their mobile phones compared with those of middle age by 59% in the first compared with 29% the latter.

Personal computers and high speed internet also showed the same trend, with decreasing dependence with increasing age. In contrast, fixed telephone, television, cable service and flat-screen television showed the opposite pattern: older respondents felt these items needed at levels much higher. (more…)

Want one of the most exclusive mobile market? If so and you do not mind to spend a few dollars more, we introduce the Vertu Ascent Ferrari, a terminal with the latest technology such as the famous cars.

What stands out most about this phone is on all their brand, because if you follow closely the mobile phone world will know that this brand is one of the most elite of the market and not every mortal has access.

It is a quad-band GSM, 3G and Bluetooth connectivity is also microUSB port, 4 GB internal memory for storing downloaded content such as the large number of exclusive Ferrari and Vertu also exclusive applications among many others.

(more…)

Near the end of last year we heard rumors that Facebook was working on a Facebook phone, rumors are extinct and we have not heard anything about the alleged phone Facebook for a while.

Here is the INQ Cloud Touch, which could end up being the rumored phone Facebook, which seems to run on Google’s Android operating system, although Facebook is highly integrated into the operating system delteléfono.

All features of the Touch smartphone INQ cloud is linked to Facebook, and the home screen has several places where you can access Facebook, and will come with live status updates, with events, (more…)

CES 2011 which was held in Las Vegas has become the scene of far-reaching technological developments. One of the most interesting part of the coming-out made by the Taiwanese firm HTC to display products to be launched this year 2011. On this occasion, we have to refer to the HTC Shift EVO 4G, a mobile phone that will go on sale in the U.S. through Sprint operator. We are facing a terminal equipped with competent and good benefits. But look closely what their most important characteristics. (more…)

The new Vodafone 360 H2 is just around the corner. So much so, that the latest point to make his first official appearance at CES 2011, technology meeting that over the next few days will be held in Las Vegas. The truth is that we faced with a competent terminal will delight the most demanding users. It comes as a Super AMOLED screen device, allowing us to display much sharper images and quality. Something that until now had achieved some high end devices. The other technical features have no waste. (more…)